Every bold life starts with a first bold choice. Every bold day has a morning. Back in 1850, J.A. Folger started something new and innovative to help the prospectors as they sought their fortunes. Today, there’s still no better way to get after it than with a bold-yet-smooth cup of coffee. This campaign positions 1850™ Brand Coffee as the official coffee of bold people, fueling original ideas, new commitments, and brave endeavors – ultimately becoming more than a coffee, but an ally to the hustle.